Corporate Learning - Sales

WATMEC Corporate Learning Programs

WATMEC’s corporate learning programs have the ability to be custom-tailored to address the specific performance requirements of any organization. This flexibility enables learners to leave with relevant tools and skills that are ready for immediate implementation within their workplace.

WATMEC facilitators provide “real world” materials directly related to learners, for tangible business benefits.

Ensuring the “right fit” for your needs

As one of Canada’s top training firms, we’ll ensure each program meets objectives and is aligned with your organization’s culture. Our team includes:

  Writers  Technical Staff  Facilitators

Sales Program Highlights

With the right negotiation tactics along with product knowledge, pricing and a presentation, a well-trained sales person can be one of the largest influences on a potential customer’s decision to buy. Our sales training programs can refine and cultivate the skills your sales staff need to excel.


Discover sales and service techniques to determine customer needs and build extraordinary relationships. Learn the buyer’s decision-making process, how to best handle customer problems and the importance of “under promising and over delivering”.

As a sales manager you need to coach your people to sell more, better, sooner and more often. Learn 10 key principles of sales coaching, how to help sales staff to be self-focused, and how to be more prepared before the call. Finally, learn how to draw up Coaching Action Plans for each salesperson.

This one-on-one intervention is meant to help persons not achieving maximum success to overcome blocks. These may be body language, attitude, lack of confidence, basic sales reluctance, etc. Our sales consultant will evaluate the situation, role-play some solutions, video tape various scenarios, and debrief with the salesperson. A written report on findings and recommendations is presented to the company and further coaching arranged. Candidates in the past have enjoyed a 90+ success rate.

Get your head out of the adversarial solution and look at a positive outcome. Learn problem solving approaches which help you explore numerous options that may lead to a successful, long-term relationship and a positive outcome now. Recognize and effectively deal with hard bargaining tactics other may typically use and turn them into a strong ongoing relationship instead.

We lose 68% of our customers because they perceive we don’t care for them or their needs. Everyone is a customer, whether internally or externally. In this program you will learn key communication skills, listening skills, verbal and non-verbal and visual ques. Learn the 10 commandments of quality customer service. Understand the challenges of using the phone, including how to read a person’s behaviour over the phone, knowing with to terminate or move a call forward.

Learn the importance of creating a positive interaction each and every time. Identify four common styles of interacting and how to respond to each style. Focus will be on how to present excellence in attitude when working with all types even when a person may be agitate, assertive or challenging. Students will complete a self-descriptive questionnaire for transfer of the material back to the job.

You learn to better understand your customer issues and build stronger relationships, meeting their needs and your organization’s goals. Skills are applicable to internal and external customers, in person or on the telephone. Do a self-assessment on 10 critical customer service skills, then learn to focus, and keep focused. Add listening skills, questioning skills and how to handle difficult situations to your capabilities to be a professional customer service person.

Creating excellence as a leader and serving external clients requires a broad skill set. Learning to lead, leverage, motivate and create a solid sense of team, as well as dynamic skills to provide outstanding customer results is the focus of this program. Learn and immediately apply the principles of Service Recovery. Learn to assist and guide team members in problem identification and solution, reward your team members both as a group and as individuals, and master the skill of providing constructive feedback.

We ensure the right training solutions for your needs

In pre-training assessments, WATMEC establishes measurable learning outcomes, to ensure the ‘right fit’. For example, making presentations in a classroom with feedback from the facilitator and group is ideal for improving presentation skills. But if an organization is facing time or geographic issues, or your skill-building concerns involve only one individual, we may recommend utilizing webinars, e-learning or even one-on-one coaching.

For proven results, contact WATMEC.   Call 1-800-265-9726      Email