decision-making

Feeling overwhelmed by too many priorities? You’re not imagining it – your brain is wired to make value-based decisions, often without you realizing it. In this article, Professor Emily Falk shares insights from her book What We Value, exploring how neuroscience can help us shift habits, make better daily decisions, and live in closer alignment with what really matters. If your choices don’t always reflect your goals, it might be time to rewire how you choose in the first place.